SRK ? one of the new marketing “GURUS’ of today’s generation ?
Hardly! The promotion of his new film is for sure one great example of promotion activities wherein the entire country including the international market got involved in promotion of MNIK.
While Shahrukh Khan and Kajol were busy promoting their latest offering before the release abroad -they didn’t have to worry about the publicity back home as the political outfits such as the Shiv Sena, Bajrang Dal and the likes had taken care of that.
During the auction of cricketers for IPL’s new session, SRK commented on the selection committee for not taking any players from Pakistan -which stirred definitely a reaction within the country and also in Pakistan. This came at a time when MNIK‘s release was being announced.
But I feel that in comparison, Aamir Khan when promoting Three Idiots followed a unique strategy. For those who still don't know, has been traveling around India in various disguises, challenging people to recognise him before his film releases. His brand value can be well understood from the fact that he has lived up to all the hype he had created while promoting the movie with his disappearing act.
MNIK is in theatres now and we shall soon know how well the movie has done for the all the hype in the media.
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