Various such campaigns like Lead India, Teach India campaign & the latest in the list -Aman ki Asha initially create an impact as they serve as a platform for voices to come up and talk about the critical issues facing out country today.
Each of these campaigns has targeted the enthusiastic youth who want to be the voice of the country. Though these campaigns are for short span, they do manage to achieve a great level of participation of people within the timeframe of the campaign.
But the questions we need to ask are whether they are sustainable in the long term? Are there measureable impacts? Each of these campaigns starts with a desire to bring about change for the social or public good. (And of course, get TOI in the limelight but that’s a separate point)
But to achieve the ultimate goal of delivering a positive benefit for society in the form of a sustainable behavioural change, any campaign- social or otherwise has to be long term.
P.S Have you seen Teach India etc in the news lately? Where did all the action go?
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